Logo design

Venture Spruce

Logo design for Venture Spruce included a basic visual style. The client is a form of private equity and a type of financing that investors provide to startup companies and small businesses that are believed to have long-term growth potential. For new companies or ventures that have a limited operating history (under two years), Venture Spruce is increasingly becoming a popular—even essential—source for raising money. 

THE BRIEF

The Client was looking for a geometric logo design that is subtle and simple and related to a spruce tree.Less is more”, so they preferred simplicity – The Logo design had to reflect this.

DELIVERABLES
Brand Design
Corporate Identity
Logo Design
Visual Design

CLIENT
Venture Spruce

VENTURE SPRUCE

Logo design for Venture Spruce included a basic visual style. The client is a form of private equity and a type of financing that investors provide to startup companies and small businesses that are believed to have long-term growth potential. For new companies or ventures that have a limited operating history (under two years), Venture Spruce is increasingly becoming a popular—even essential—source for raising money. 

THE BRIEF

The Client was looking for a geometric logo design that is subtle and simple and related to a spruce tree.Less is more”, so they preferred simplicity – The Logo design had to reflect this.

Brand Attributes

Customers
How would you describe your targeted clients?

     •   Entrepreneurs
     •   Investors

Tone/Voice
How do you want to sound to your users?

     •   Trusted
     •   
Knowledgeable

End Benefits
Why do your users need you?

     •   Quality assured
     •   Affordable
     •   Flawless service

Brand Identity
How would the target describe you?

     •   Modern
     •   Luxurious

Look & Feel
How do you want your company to look & how do you want your customers to feel about your brand?

     •   Pioneers
     •   Unique
     •   Quality

Point of difference/X Factor
How are you different & what makes you memorable?

     •   Technology-driven
     •   Online model

Discovery Phase

Concept

MINBOMB.co.za-MRG

Golden Ratio

Responsive Logo