Business logos

MRG Seafood

MRG wanted business logos that portrayed their mission “As the best partner in global food business, we create opportunities and assurance for our customers with commitment to delicious innovation and consistent quality & service from our team of happy people”. In their mission statement they claim that they are one of the top shrimp processors in the world that supply their product to MRG partners in every continent. This was best for their business logos.

THE BRIEF

“We would like to update our current logo & Shrimp logomark, making it more professional & scaleable. We would like to convey professionalism, energy and refiness with modern fresh look in the logo. please avoid “cute” looking shrimps. we have been in the business for 20 years and are looking to refresh our image with a more modern look. We are planning to use the concepts from this brand identity pack to redesign and renovate our office and work environment as well.”

DELIVERABLES
Logo Design
Packaging
Print Media
Visual Design

CLIENT
MRG Seafood

MRG SEAFOOD

MRG wanted business logos that portrayed their mission “As the best partner in global food business, we create opportunities and assurance for our customers with commitment to delicious innovation and consistent quality & service from our team of happy people”. In their mission statement they claim that they are one of the top shrimp processors in the world that supply their product to MRG partners in every continent.

THE BRIEF

“We would like to update our current logo & Shrimp logomark, making it more professional & scaleable. We would like to convey professionalism, energy and refiness with modern fresh look in the logo. please avoid “cute” looking shrimps. we have been in the business for 20 years and are looking to refresh our image with a more modern look. We are planning to use the concepts from this brand identity pack to redesign and renovate our office and work environment as well.”

Brand Attributes

Customers
How would you describe your targeted clients?

     •   Supermarkets
     •   Chain restaurants

Tone/Voice
How do you want to sound to your users?

     •   Happy
     •   Friendly

End Benefits
Why do your users need you?

     •   Consistent quality
     •   Freshest Shrimp
     •   Delicious innovation

Brand Identity
How would the target describe you?

     •   Modern
     •   Refined

Look & Feel
How do you want your company to look & how do you want your customers to feel about your brand?

     •   Pioneers
     •   Professional
     •   Quality

Point of difference/X Factor
How are you different & what makes you memorable?

     •   Innovation
     •   Commitment

MINBOMB.co.za-MRG

Concept

MINBOMB.co.za-MRG

Golden Ratio

Logomark designed using Golden Ratio.

MINBOMB.co.za-MRG

Logomark designed using Golden Ratio.

Responsive Logo

MINBOMB.co.za-MRG
MINBOMB.co.za-MRG
MINBOMB.co.za-MRG
MINBOMB.co.za-MRG
MINBOMB.co.za-MRG
MINBOMB.co.za-MRG
MINBOMB.co.za-MRG
MINBOMB.co.za-MRG
MINBOMB.co.za-MRG