The strategy focused on moving beyond simple product photography. Through considered Print Design and photocomposition, packshots were rebuilt into layered beach environments with authentic elements such as ropes, nets, and boats. This approach translated the brand’s heritage and adventurous spirit into imagery suited for campaign and retail collateral.
Drag the arrows to see how flat details were retouched into a more vibrant, dynamic composition.
The image below gives a closer look at the retouching work done to the Tipo Tinto bottle.
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The final imagery delivered cohesive packshots designed specifically for Print Design applications across promotional material. Each composition carried a sense of exploration and atmosphere, helping the product stand out while reinforcing the brand’s adventurous identity across South African campaigns.
