MRG Seafood
A designer and logo branding project for a seafood exporter, creating a new identity that reflects the business more clearly and gives it a stronger presence across packaging, sales material and international markets.
Brand Positioning
Brand Voice and Visual Direction
The visual direction combines cues from the seafood industry with a more controlled, understated character. Deep navy creates a strong commercial base, while the warmer coral palette brings energy and links the identity back to the colour and character of a prawn.
Strategic Direction
Logo Concept + Construction
The logo is built around a simplified prawn symbol, constructed from a series of golden ratio circles. Selected sections of these circles form the individual elements of the prawn, from its curved body and segmented spine through to the tail, creating a balanced and recognisable mark from a consistent geometric system.
Scalability + Clarity
The symbol was designed to work independently from the full wordmark, allowing the identity to adapt across different sizes and formats. From small packaging labels to larger branded applications, the core shape remains recognisable without relying on the company name.
The result
A Distinctive Export Identity
The finished brand identity gives the business a more cohesive presence across packaging, presentation material and export-facing applications. The new logo and branding create a recognisable visual asset that can support the company as it grows into wider markets.
Your business deserves a stronger brand.
Through designer and logo branding, I create distinctive identities that help businesses look more credible, consistent and professional.