Coffee Exchange needed to feel knowledgeable about coffee without becoming specialist or inaccessible. The identity therefore had to balance the enthusiasm behind the business with a visual language that could still work comfortably in a commercial environment.
This positioned the brand somewhere between everyday coffee culture and serious coffee appreciation, giving it enough personality to stand apart while remaining approachable to a wider audience.
Coffee Exchange now has an identity built around an idea specific to the business rather than the visual conventions of the wider coffee category.
The resulting system gives the brand a consistent foundation across physical and customer-facing applications, making it easier to recognise today while giving the business room to extend the identity as it grows.
As a logo design company, I create distinctive brand identities that help businesses look clearer, more credible and easier to recognise.
