Through Personal Branding, the identity positions SPRK + KARIMI as a clear, strategic voice for individuals and organisations navigating growth. The system balances structure with human insight — communicating alignment, direction, and purposeful leadership.
The positioning balances structured strategy with human insight. The brand voice reflects thoughtful leadership and guidance, while the visual direction introduces movement and clarity — reinforcing a consultancy focused on growth, alignment, and purposeful transformation.
The logomark is built around the shared K within SPRK and Karimi, forming the structural anchor of the identity. At its centre sits a catalyst — representing the spark that activates growth and insight. Converging lines symbolise alignment between strategy, leadership, and human understanding, while the radiating structure expresses ignition, momentum, and forward movement.
The identity system balances strategic credibility with human connection. Structured geometry communicates clarity and leadership, while energetic visual cues reinforce the brand’s role as a catalyst for growth — remaining clear and responsive at every scale.
Through Personal Branding, SPRK + KARIMI now operates with a cohesive identity that connects strategy with human leadership. The result is a confident, scalable brand system that communicates clarity, momentum, and transformation across every touchpoint.
Working with Tyran was like a breath of fresh air. I have worked on many brand projects in the past, but the way he approached it was so different. He brings incredible attention to detail and a lens for expression through design that I deeply appreciated. He’s also really easy-going and great to work with, which makes a huge difference when bringing something new to life.
Karimi Fondaumiere – SPRK + KARIMI
I deliver Brand Strategy and Personal Branding
that last — fair price, no agency nonsense. Let’s work together.
